Join SAS at DMA2010 and hear from Chris Brogan and others


Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details.

Explore better ways to connect with customers in these presentations:

First, we will present Enhance Consumer Insight with Social Media with Chris Brogan, President of New Marketing Labs. This presentation will take place on Monday, October 11 at 1:45 p.m. in Room 103. Here is the abstract:

Marketing today requires your business to be social – i.e., invite your customers to converse with you, use new channels to cultivate relationships, and invest in outreach and engagement programs. Social media veteran Chris Brogan leads the discussion as we explore the benefits of going where your customers are, how to build profiles based on customers’ needs, and leverage consumer insight to increase profitable customers and build your brand.

Second, we will present Social Media Analytics: The Science of Listening with John Bastone, Product Marketing Manager, SAS. This presentation will take place on Monday, October 11 at 11:15 p.m. in Room 123. Here is the abstract:

To realize the value of data collected from social media, you must be able to pare it down, filter out the noise, and focus on specific recurring themes. Join us to learn more about understanding and measuring the impact these conversations have on your business: how to collect and analyze social media, identify brand advocates and threats, apply insight to improve customer targeting and act upon customer needs and sentiment.

Third, Andy Bober, VP of Development at SAS, will participate on the Event Triggered Marketing Solutions: Which One is Best for You? panel. This discussion will take place on Monday, October 11 at 11:15 p.m. in Room 113. Here is the abstract:

Three vendors – SAS, Alterian and Neolane – address event-triggered marketing campaign requirements and translate them into a fully detailed, event-triggered data flow. This interactive panel discussion presents a great opportunity to learn the differences between vendors and find a solution that meets your needs.


Book signing and networking event with social media veteran Chris Brogan

Join us at the award winning St. Regis San Francisco. Enjoy heavy hors d’oeuvres, wine, beer, and mixed drinks on the beautiful overlook terrace, which offers amazing views of the Yerba Buena Gardens.

The first 50 attendees will receive a complimentary copy of Chris Brogan’s best-selling book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Get your book signed and mingle with your marketing peers at this fun event.

The event is free, but you will need to register to get through the doors.

We hope to see you at DMA!


About Author

Justin Huntsman

Customer Intelligence Marketing Manager

I'm Justin Huntsman, a field marketer on the SAS Customer Intelligence team. I'm the editor of the SAS Customer Analytics blog, where my colleagues, friends and I discuss the challenges today’s marketers face in finding profitable growth opportunities, taking the best marketing actions, and maximizing cross-business impact.

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