![Who owns real-time customer interactions in the C-suite?](https://blogs.sas.com/content/customeranalytics/files/2017/01/digital-intelligence.jpg)
With analytics, brands can see the world as their customers do ‒ and shape real-time customer interactions accordingly. And according to latest Harvard Business Review Analytics Services Report, Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience, real-time analytics is a critical enabler. The report is