A marketer’s guide for real-time analytics


Real-time analytics is, at its most basic, being able to present the right offer at the right time. And it’s the ultimate competitive differentiator in today’s age of highly valued customer experiences.

Marketers need to understand why this capability is so important to customers, and how to implement this kind of technology in their organization. These resources can help:

Article: Do marketers really need real-time predictive analytics? Why yes, they do. This article explains how real-time analytics creates value for your customers by improving customer-facing processes and creating real-time insights.

Article: Real-time customer engagement is the future of experience management. Lisa Loftis, of SAS’ best practices team, examines why context is so critical to real-time customer engagement.

White paper: Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions. Customers don’t just want contextual engagement, they want meaningful engagement in the moment. Find out how to enable better customer engagement through analytics.

Case study: Real-time decisioning offers unmatched customer experiences. A mobile telecom provider wanted to make better real-time offers to improve upsell and reduce churn. They turned to SAS for a solution that resulted in a four-fold increase in response rates.

Webinar: How to Make Real-Time Customer Experience a Reality. Rusty Warner of Forrester Research gives his perspective from years of working with real-time marketing technology vendors and offers best practices for integrating this technology in your organization.

White paper: The Internet of Things: Marketing’s Opportunities and Challenges. What does IoT have to do with real time? This paper shows how combining event-based and real-time marketing capabilities helps your organization bring value to its customers while taking full advantage of IoT data.

Report: The Forrester Wave™: Real-Time Interaction Management, Q2 2017. A 32-point evaluation rated SAS highly for powering contextually relevant marketing, but don’t take our word for it – read this report to get the full picture of the real-time marketing technology vendor landscape.

Analysis: The Total Economic Impact™ Of SAS Real-Time Decision Manager. Learn how an analytics-based automated approach can enable you to launch more campaigns and attract new customers.

Real-time engagement is no longer optional for marketers looking to offer best-in-class experiences for their customers. The good news is technology – and the resources above – can help.


About Author

Aimee Rodriguez

Senior Content Marketing Specialist

Aimee Rodriguez is senior content marketing specialist at SAS specializing in the areas of Customer Intelligence, IoT and thought leadership.

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