eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we
Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes to large events it’s nearly impossible to hit all the places when there are concurrent presentations or
Retail is an interesting industry. It has its own challenges and opportunities, but what happens in retail is worth watching for marketers in any industry because retailing is the essence of a market. The storefront / cash register / online shopping cart is literally the intersection of the “supply” curve
As mentioned in a previous post, SAS was again a sponsor of the Masters of Marketing Conference, the annual executive conference held by the Association of National Advertisers (“ANA”). I had the pleasure to attend the sessions of this extraordinary event, which brings together the marketing leadership teams of the
Momentum for SAS Customer Intelligence is at an all-time high, and we’re responding in kind by taking it to the streets with a blockbuster line-up for October this year in a city near you. These opportunities have been designed to enable you to interact with both SAS and non-SAS experts
Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details. Explore better ways to connect with customers in these presentations: First, we will present Enhance Consumer
How do marketers help to fight terrorism? Today I experienced one way...run a top-notch conference that allows private sector banks, law enforcement and regulatory agencies to come together and collaborate with an objective to stop Terrorism Financing. Just two days before the anniversary of the largest terrorist attack on US
During the week of August 1 - 7, 2010, SAS Customer Intelligence will be making a big splash in the New York area and there are several ways you can catch up with us in person: CRM Evolution Conference & Exhibition This event begins on Monday, August 2 and ends
Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with
Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting
