There is a great opportunity for marketers coming up at DMA:2011 to learn about how customer analytics help marketing fulfill its mandate as a driver of profitable revenue growth. SAS will present a DMA:2011 Preconference Intensive Session on Saturday, October 1 and Sunday, October 2, titled Customer Intelligence & Analytics. There will be four parts that
SAS will be at the DMA2011 conference in Boston on October 1-6, 2011, sponsoring David Meerman Scott in the Thought Leadership Series. David is a noted marketing strategist and author of seven books on marketing and PR, including The New Rules of Marketing and PR. His session is titled, 'How to
Once again, SAS is happy to be involved in CRM Evolution 2011 as a Platinum Sponsor. This year, CRM Evolution—the annual event of CRM Media, publisher of DestinationCRM and CRM Magazine—is happening at the New York Hilton, August 8-10. Last year, our CRM Evolution 2010 sponsorship included two SAS customers,
Last week, I had the pleasure to attend a great session with noted speaking authority Bart Queen. The session was titled, “The Power of Many” and it included 4 communication goals and tons of other great tips on how to drive your message through the use of panel discussions. Here
Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve
This week, SAS hosted the Financial Services Executive Summit at our headquarters in Cary, NC. Part of the content was a fascinating panel discussion moderated by Lori Bieda, the SAS Executive Lead for Customer Intelligence. In the picture below, Lori is on the left and she was joined on the
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
I am at the Forrester's Marketing Forum in San Francisco and today’s keynote presentations included two of Forrester’s Principal Analysts, Chris Stutzman and Emily Riley. Their presentation was provocatively titled, How to Succeed in a Decade of Digital Disruption: ADAPT to the CORE, which tied to the show’s theme, “Innovating
For two days in Early March (March 7-8), we hosted forty-eight of the industry’s most influential analysts in Steamboat Springs, Colorado, for SAS’ annual analyst conference. Collectively, the analysts generated more than 2,000 tweets – the bulk of which were created in a single day – the day our executive
