Influence is something we all want to attain within our respective markets, but questions often arise about what makes someone an influencer: How do you identify influencers in your industry? How influential are they really? How do they influence their audience? Where does their influence begin and end? How can
Seth Godin, bald. Mitch Joel, bald. Greg Verdino, bald. Stacey Alexander, bald. Yes, you heard that right. Former SAS intern, Stacey Alexander, who blogged here frequently last summer, is shaving her head. But no, she's not really doing it to join the bald social media guru club. Instead, she's doing
I’m here at the what might be the biggest gathering of social media minds, Austin’s annual South by Southwest Interactive conference. With over 15,000 interactive registrants this year, many brands, big and small, are looking for innovative ways to grab the attention of SXSWI attendees who, by nature, suffer from
This is my first post on this blog so let me introduce myself. I am Will Waugh – I am responsible for campaign management, channel optimization and marketing investment for Financial Services in the US. I am a B2B marketer with some big time business challenges. Traditional campaign management means
I read the new book Enterprise Social Media Strategy last weekend and came away from it feeling like I had just attended a useful two-day social media conference. You know the feeling, right? Your head is swimming with ideas from lots of great people who are smarter or braver or
One of the most popular blogs for SAS users is the Do Loop blog, where Rick Wicklin presents tips and techniques for statistical programming in SAS, with an emphasis on SAS/IML programs. Even if you're not a programmer, you have to appreciate the way Rick brings statistics to bear on
Late last year I had the pleasure of kicking off a conference in Raleigh, called the Internet Summit. SAS was a title sponsor, and I was tagged with keynote introduction. It was my veritable 2 minutes of fame. I did all of my homework and knew a few interesting facts
eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we
Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes to large events it’s nearly impossible to hit all the places when there are concurrent presentations or
There are two very different ways to think about keywords on the Web: one is for writers and one is for researchers. Web copywriters are often advised to use keywords that customers type into search engines. Researchers, on the other hand, are told to focus on the words that customers
