eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running.
Last year, in San Jose, we had a platinum sponsorship and were excited to have Katie Paine present our Marketing Lab session titled Listening, Understanding and Predicting the Impacts of Social Media on Your Business.
This year, there is a lot going on for us. For starters, we are happy to have had the opportunity to work with the show organizers to secure Thornton May--the Futurist and Author of The New Know: Innovation Powered by Analytics--to keynote Wednesday morning. Thornton will also entertain guests attending our free Web Analytics Wednesday hospitality function Tuesday evening.
In addition to Thornton May, we have a great Marketing Lab session lined up for you. This year, we are discussing the all-important challenge of integrating online customer behavior data with offline data for better decision making. Of course, you’ll be able to visit us in our booth all day Monday and Tuesday. And because this year’s eMetrics event is co-located with Predictive Analytics World, SAS will have an extra large booth with demos spanning our full range of Analytics and Customer Intelligence solutions.
We hope to see you in San Francisco! See below for full details on the SAS/eMetrics goodness.
Agenda:
MONDAY, MARCH 14 • 10:00AM – 7:30PM • EXHIBIT HALL
Come see SAS! In our booth we’ll feature demos spanning our full range of Analytics and Customer Intelligence solutions. You can talk with our technical pre-sales team about Social Media Analytics, Customer Experience Analytics, Real-Time Decision Manager, Web Analytics, and more.
TUESDAY, MARCH 15 • 9:45AM – 4:30PM • EXHIBIT HALL
Come see SAS! In our booth we’ll feature demos spanning our full range of Analytics and Customer Intelligence solutions. You can talk with our technical pre-sales team about Social Media Analytics, Customer Experience Analytics, Real-Time Decision Manager, Web Analytics, and more.
TUESDAY, MARCH 15 • 9:50AM – 10:40AM • MARKETING LABS 3
How to Stop Annoying Your Customers
Retha Keyser, Business Development Manager, SAS Customer Intelligence Global Practice
Peter Kear, VP Sales & Marketing, IS Solutions PLC
Customer relationships are like personal relationships - what you put in is what you get out. You both have a role to play, but as a company you have to make extra efforts to show you care about and value your customers.
But many companies stick to routines... create monotony... and continuously confuse and annoy their customers. By failing to plan and operate in sync, individual departments vie for a customer's attention, and ultimately only highlight the company's lack of focus on the customer relationship. Fortunately, customer analytics employed as a business strategy, offers a new and better approach.
In today's multi-channel digital world, customer stories are told on your Web site, on the phone with your call center, in person, and on social media. Customer analytics allow leading organizations to stay in touch with, and respond to, these stories. By aligning and timing content and means of communicating with your customers in an effective way, you show that you've listened, heard and understand what your customers want.
Take the first step to stop annoying your customers by joining SAS, the leader in business analytics, and IS Solutions, a leader in online managed services, to learn how companies solve these complex challenges and gain value by valuing their customers.
TUESDAY, MARCH 15 • 6:00 - 7:30 AM • ATRIUM
Web Analytics Wednesday
Hosted by SAS and Thornton May
Attendees may enter to win a free Flip Camera!
WEDNESDAY, MARCH 16 • 9:00 - 9:50 AM • KEYNOTE 6
The Web Analyst Tribe and the C-Suite - A Relationship Rumination
Thornton May, Futurist, Author, The New Know: Web Analyst Tribe & the C-Suite
Author of The New Know, Thornton addresses the hero of our age, the Analyst, and our hero's interaction with the Machiavellian realities of Mahogany Row. While celebrating the essence of who you are as an analyst, he offers a cultural anthropologist's perspective on the value of analytics, where analytics live in the enterprise and how the relationship between the deepest data diver and the highest executive is changing. Thornton's fieldwork is the first vernacular ethnographic and anthropological study of the analytics community, He provides a map to the universe of analytics and puts the spotlight on the substantive and courageous work analysts do to make your company a better place.
