Goutam Chakraborty is a busy man. In addition to serving as SAS professor of marketing analytics at Oklahoma State University, Dr. Chakraborty is the director and founder of the SAS and Oklahoma State University MS in Business Analytics and an award winning author and professor. He teaches courses in such areas as business
As the excitement of SAS Global Forum begins to die down and we dust off our sequins for another year, it’s time to get back behind the desk. This year at SAS Global Forum we hosted a "Top Tips from Your Favorite SAS Press Authors" lunch where we asked three or four
Open data is critical to research, particularly at universities. The many university students that attend SAS Global Forum bring an energy and vitality to the conference that is unmistakable. They’re everywhere…in sessions, social activities, out on the town and, of course, the academic events. This year, 150 of them graced
Oklahoma State University (OSU) has corralled its data faster than a tumbleweed in a whirlwind, and has bold plans to transform its institutional research efforts. I recently met with OSU's Institutional Research and Information Management (IRIM) team, which provides information, research, decision support, and analysis on demand to the OSU
After a few tough years in the trenches, analytics leaders in utilities are emerging and making a difference as their utilities vie to stay relevant in the ever-changing energy landscape. At the core of this emergence are leaders that are embracing open analytics platforms and pushing analytics to the edge.
If you’re familiar with the SAS story, you know that we have deep roots in academia. But our CEO Jim Goodnight has always known that roots aren’t enough to achieve incremental growth. You also have to plant seeds. Analytics alone can’t drive change, help businesses succeed and make the world
The 2017 edition of SAS Global Forum, the largest annual SAS user group meeting, will be held at the Swan and Dolphin Resort in Orlando, Florida on April 2-5. Among the many analytic talks at SAS Global Forum 2017, several focus on operations research topics like optimization and simulation. If
You’ve read their books. You’ve probably even met them at conferences. But now, we’re revealing another side of our beloved SAS authors in this list of fun facts. Prepare to be surprised. Hint – one of the authors swims with sharks. Tricia Aanderud Tricia has over 100 jokes memorized -
Less than a year ago, the country’s attention was on Dallas after the first Ebola patient died. Not only is that where this project begins, but also where it was presented at SAS Global Forum in Dallas. Sharat Dwibhasi and his classmates Dheerj Jami and Shivkanth Lanka from Oklahoma State
It's my favorite time of year! The leaves are changing. Football is back. And it's also time for our annual Analytics conference. One of the best parts about my job is getting to attend the conference each year and host the Inside Analytics video series. Not everyone at the conference gets
As this article on the mythical data scientist describes, many people call this special kind of analytical talent "unicorns," because the breed can be so hard to find. In order to close the analytical talent gap that McKinsey Global Institute and others have predicted, and many of you experience today, SAS launched
Did you check your email and/or favourite social media site before leaving for work this morning? Did you do it before getting out of bed? Don’t worry, you’re not alone. I do it every morning as a little treat while I “wake up” and whether I realize it or not,
With all of us blogging, emailing and posting updates on social media, the amount of textual data is growing fast. So how do you make sense of all that big data? Dr. Goutam Chakraborty teaches a Business Knowledge Series course, Text Analytics and Sentiment Mining Using SAS, where you can
With the 2014 Winter Olympics in full force, many of you may be spending your free time cheering on your favorite athletes and marveling at their amazing abilities. Aren’t the athletes amazing in the way they spin, twirl, and fly through carefully practiced routines? The amount of preparation, practice, and
Interested in text mining? This week's SAS tip is from the new book - Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS by Goutam Chakraborty, Murali Pagolu, and Satish Garla. This hands-on guide is getting strong early reviews - and perhaps you'd like to write your own after reading the
Text (aka unstructured) data is real, it’s huge, and it’s rapidly building up (both internally – at your company, and externally – on the web). You’ll only see more in the days to come. And guess what? If you are practicing traditional analytics at your company, foraying into unstructured data
Couldn’t make SAS Global Forum in person this week? You don’t have to miss out on any of the great news announcements being made in San Francisco. Here’s a quick rundown. At SAS we have big data on the brain, and SAS Global Forum is our opportunity to showcase SAS
Dr. Goutam Chakraborty, founder of Oklahoma State University’s SAS Data Mining Certificate Program, was honored at SAS Global Forum with the 2013 SAS Distinguished Professor award. The award is given to individuals for innovative use of SAS in teaching and/or research, and supporting successful student use of SAS. Last year,
Congratulations to all of you who presented at SAS Global Forum. It takes a lot of hard work to put together the research, write a paper and presentation, and then stand on stage and present to a crowd of people you have never met. You are amazing. From all of
Today, everyone from chief marketing officers to the senior vice president of sales to bloggers want to know more about the behavior of the readers and consumers who are clicking on Web pages, Internet articles and blogs. Clickstream data is a valuable source of information about the products, services and information that resonates with
Goutam Chakraborty, Professor in the department of marketing at Oklahoma State University, said he begged, borrowed, stole and cajoled to get his students – 24 in all, ranging from first-year students to those in graduate programs – to SAS Global Forum this year. "This is my show of strength,” he
The Day of the Programmer is not enough time to celebrate our favorite code-creators. That’s why at SAS, we celebrate an entire week with SAS Programmer Week! If you want to extend the fun and learning of SAS Programmer Week year-round, SAS Press is here to support you with books
During SAS Global Forum 2018, I sat down with four SAS users to get their take on what makes a SAS user. Read through to find valuable tips they shared and up your SAS game. I’m sure you will come away inspired, as you discover some universal commonalities in being a SAS user.
