Tag: business intelligence

Advanced Analytics | Analytics | Data Visualization
Falko Schulz 6
Analyze ticket sales using location analytics and customer segmentation in SAS® Visual Analytics

Analyzing ticket sales and customer data for large sports and entertainment events is a complex endeavor. But SAS Visual Analytics makes it easy, with location analytics, customer segmentation, predictive artificial intelligence (AI) capabilities – and more. This blog post covers a brief overview of these features by using a fictitious event company

Analytics
Tim Clark 2
The spreadsheet: Friend or foe?

For many years the humble spreadsheet has held many different roles and responsibilities supporting finance, marketing, sales -- pretty much every department in your business. There's always someone with a “magic spreadsheet,” but how effective is this culture that always uses the same format to consume data? My view of

Advanced Analytics | Analytics | Data Visualization
Suzanne Clayton 0
Digital transformation = increased expectations for media & entertainment

Consumers want content 24 hours a day, seven days a week, all around the world. It's a tall order for media & entertainment (M&E) companies and a 180 degree shift from days past. How do they provide enough content to meet demand? Audiences are binge watching over-the-top (OTT) programming, creating

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