Author

Falko Schulz
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Principal Software Developer, Business Intelligence R&D

Falko Schulz is Principal Software Developer in the SAS Business Intelligence Research and Development division. He works actively on products such as SAS® Visual Analytics further enhancing user experience and analytical capabilities. Falko has a strong background in delivering business analytical applications in a wide range of industries. Prior to joining the R&D division Falko worked in customer facing roles responsible for critical technical implementations and BI architectural designs. During his 15 years at SAS, Falko worked out of various countries including Germany, Australia and US.

Data Visualization
Falko Schulz 0
Path analysis with SAS Visual Analytics

Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. With SAS Visual Analytics 7.1 you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing