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SAS trends and predictions:

AI gets specialized and sustainable

AI continues to dominate the tech world, and 2025 is shaping up to be no different. We’ve pulled together experts across many industries to talk about the latest developments around AI. You'll learn about several key themes taking center stage – from model specialization and regulatory challenges to the role of AI in environmental sustainability. You'll also hear from SAS executives on faster model training, AI's growing role in reducing carbon footprints, and how generative AI will evolve from hype to delivering real business value. And that’s not all. Stay ahead of the curve and be sure to check back often as we'll be sharing trends and predictions throughout 2025.
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2025 predictions

Executives and experts across SAS looked ahead to predict trends and key business and technology developments for 2025. Here are some of the predictions they shared. 

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A Great IT Rationalization is on the horizon, where business leaders will leverage the cloud to simplify their IT infrastructures and vendor relationships, gain critical speed and cut costs. Those who modernize on a cloud-native, AI-powered platform that drives multiple functions will derive the greatest value.

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Stu Bradley
Senior Vice President of Risk, Fraud and Compliance Solutions, SAS

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Marketers will embrace GenAI tools like synthetic data and digital twins as well as established AI technologies like machine and deep learning to deliver personalized experiences and effective campaigns while respecting customer privacy. 

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Jennifer Chase
Chief Marketing Officer, SAS

Wondering what’s next for AI in 2025?

Our trends and predictions dive into a range of topics, including model specialization, regulatory challenges, and sustainable AI. SAS experts break it all down and share what these changes could mean for your industry. Our top predictions are packed with insights you won’t want to miss.

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Industry voices

Julie Muckleroy

Global Banking Strategic Advisor

Franklin Manchester

Franklin Manchester

Global Insurance Strategic Advisor

Jennifer Robinson

Jennifer Robinson

Global Government Strategic Advisor

Kayt Leonard

Kayt Leonard

Global Health Care & Life Sciences Strategic Advisor

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