Tag: sports analytics

Internet of Things
Natalie Mendes 0
The analytics of things ... and sports

Who cares about sports and data? Not just athletes, coaches and fans. It turns out that many companies outside of sporting organisations are also associated with the sports industry.  For example, financial services organisations are actively involved in sports sponsorships. Retailers sell fan merchandise. Telcos build social engagement strategies around

Students & Educators
Sara Jones, CMP 0
The Elite 8

As February is coming to a close, many of us in the US, and perhaps around the world, are ready for March Madness. It’s the time of year when colleges competing in the NCAA basketball tournament become the center of attention. Who will be part of the tournament has even

Larry LaRusso 0
SAS in the World Series? Well, sort of.

As a longtime fan of the New York Mets and a longtime employee of SAS, I'm particularly excited about the start of the World Series. In 2014, the Mets and SAS formed a partnership to use SAS analytics to help the organization build stronger relationships with its fan base. While the vast majority of the credit