The pandemic has done more to drive consumer adoption of online channels than any digital transformation initiative – but companies should be careful what they wish for. 2020 has been a difficult year for everyone, and as the coronavirus continues to impact lives, health and the economy, it would be
SAS is on a marketing transformation mission. One that has targeting and personalization at the forefront. One that looks at customer journeys from a true omnichannel perspective – not through each of the channels in which we're executing. We’re bringing in brand, demand and engagement with the customer at the center
Digitalization, big data and AI are changing the role of insurance and, therefore, the role of actuaries. A lot of reports – like McKinsey’s Insurance 2030, Deloitte’s “The Exponential Actuary," or the Big Data and Insurance report by the Geneva Association (a leading think tank of insurance CEOs) depict aspects
