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Tag: analytical models
At SAS, we use terms like “machine learning,” “predictive modeling” and, of course, “analytics” quite a bit in our day-to-day business. Not surprising, given that we're the largest analytical software vendor out there. But have you noticed that these terms are popping up more frequently in news articles and blogs?
The “big” part of big data is about enabling insights that were previously indiscernible. It's about uncovering small differences that make a big difference in domains as widespread as health care, public health, marketing and business process optimization, law enforcement and cybersecurity – and even the detection of new subatomic particles.
For all of you who have ever been to Heidelberg, location of the headquarters of SAS Germany and the place where I live, you might know that a town called Mannheim is nearby. Some might even know that Mannheim is the place where a genius German engineer called Carl Benz