Adam Hughes
Principal Solutions Architect

Adam Hughes is a principal solutions architect at SAS who is recognized for his strengths in big data analytics. With over 20 years’ worth of experience in the analytical industry, Adam brings a wealth of knowledge when he helps SAS customers to build world class analytical platforms.

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The problem with analytics

At SAS, we use terms like “machine learning,” “predictive modeling” and, of course, “analytics” quite a bit in our day-to-day business. Not surprising, given that we're the largest analytical software vendor out there. But have you noticed that these terms are popping up more frequently in news articles and blogs?