Catherine (Cat) Truxillo
Director of Analytical Education, SAS

Catherine Truxillo, Ph.D. has written or co-written SAS training courses for advanced statistical methods, including: multivariate statistics, linear and generalized linear mixed models, multilevel models, structural equation models, imputation methods for missing data, statistical process control, design and analysis of experiments, and cluster analysis. She also teaches courses on leadership and communication in data science.

Top 4 recommendations when using segmentation

According to David Liebskind of GE Capital, segmentation tells you “What to do” and predictive modeling tells you “Whom to Target.” In his featured presentation “Using Segmentation and Predictive Analytics to Combat Attrition,” the Top Four Must-do’s and Don’t-do’s when using segmentation, paraphrased below for your enjoyment, are: You must

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