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Catherine Truxillo
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Catherine Truxillo, Ph.D. has been a Statistical Training Specialist at SAS since 2000 and has written or co-written SAS training courses for advanced statistical methods including: multivariate statistics, linear and generalized linear mixed models, multilevel models, structural equation models, imputation methods for missing data, statistical process control, design and analysis of experiments, and cluster analysis. Although she primarily works with advanced statistics topics, she also teaches SAS courses using SAS/IML (the interactive matrix language), SAS Enterprise Guide, SAS Enterprise Miner, SAS Forecast Studio, and JMP software. Before coming to SAS, Catherine completed her Ph.D. in Social Psychology with an emphasis in Statistics at The University of Texas at Austin. While at UT Austin, she completed an internship with the Math and Computer Science department's statistical consulting help desk and taught a number of undergraduate courses. While teaching and performing her own graduate research, she worked for a software usability design company conducting experiments to assess the ease-of-use of various software interfaces and website designs. Cat's personal interests include triathlon, hiking the woods near her home in North Carolina, and having tea parties with her two children.

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Analytics 2012: From big data to big buffets

The Analytics conference wrapped up another successful year. One of the last things I did in Las Vegas was decompress with some colleagues at the Bacchanal buffet at Caesar’s Palace. It is, in a word, Bacchanal. Now back to the meat of the conference. The keynote from William Hakes was

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Top 4 recommendations when using segmentation

According to David Liebskind of GE Capital, segmentation tells you “What to do” and predictive modeling tells you “Whom to Target.” In his featured presentation “Using Segmentation and Predictive Analytics to Combat Attrition,” the Top Four Must-do’s and Don’t-do’s when using segmentation, paraphrased below for your enjoyment, are: You must

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Welcome to fabulous Analytics 2012 Las Vegas

This week I am in Las Vegas at the Analytics 2012 conference. If you’re here too, find me and say hello! I love conferences, especially SAS-related conferences. Someone usually presents a clever SAS trick or a cool way to explain something (I am always on the lookout for better ways

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