Analytics 2012 update - a fresh approach to predictive models


Here's a quick update from the Analytics 2012 conference.

I've seen lots of interesting talks. Frank Travisano and Hongsen Zhou from Chubb presented some of their work incorporating association rules into predictive models. The approach was fresh, using the confidence statistics from a market basket analysis as inputs to a logistic regression analysis to predict whether an individual purchased a product. I wondered about how this could be extended to predict alternative outcomes (less related to the market basket rules) such as customer lifetime value or time until churn, for example. Something to play with on the plane coming home, perhaps? If you attended that presentation and had some thoughts, please leave me a comment!

I've also had a chance to catch up with some of my favorite people. Here's Herb Kirk (Consultant and former Vice President of SAS Education), fielding questions about NC State University’s Institute for Advanced Analytics. If you're in the Exhibit Hall, stop by his booth and learn what they have to offer.


About Author

Catherine Truxillo

Catherine Truxillo, Ph.D. has been a Statistical Training Specialist at SAS since 2000 and has written or co-written SAS training courses for advanced statistical methods including: multivariate statistics, linear and generalized linear mixed models, multilevel models, structural equation models, imputation methods for missing data, statistical process control, design and analysis of experiments, and cluster analysis. Although she primarily works with advanced statistics topics, she also teaches SAS courses using SAS/IML (the interactive matrix language), SAS Enterprise Guide, SAS Enterprise Miner, SAS Forecast Studio, and JMP software. Before coming to SAS, Catherine completed her Ph.D. in Social Psychology with an emphasis in Statistics at The University of Texas at Austin. While at UT Austin, she completed an internship with the Math and Computer Science department's statistical consulting help desk and taught a number of undergraduate courses. While teaching and performing her own graduate research, she worked for a software usability design company conducting experiments to assess the ease-of-use of various software interfaces and website designs. Cat's personal interests include triathlon, hiking the woods near her home in North Carolina, and having tea parties with her two children.


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