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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Ana MilicevicSeptember 26, 2014 0

Data and analytics in sports: three things to consider

It’s a great time to be a sports fan – and an even better time to be a sports and data fan as these two worlds continue to meld together. For the last couple of years nearly every conversation about sports, analytics or both had to have at least one

English

Sports & Entertainment

Customer Intelligence

Matt MasonSeptember 18, 2014 0

How does big data power your electricity?

The energy & utilities industry as a whole has experienced a seismic shift over the past five years due to rising costs and price pressures, and has become a priority discussion on the political and media agenda. Falling demand overall combined with “peakier” peaks is making supply, forecasting and public

Analytics | Customer Intelligence | Data Management

Leo SadovySeptember 9, 2014 2

The tragedy of overcapacity

Capital investment in production capability is the weakest link in the business value chain. It always has been and likely always will be. It’s the driving force behind the tendency towards cartels, collusion and monopolies. While it can make the first entrant into a brand new market, in the long

English

Manufacturing

Customer Intelligence

Alison BolenAugust 25, 2014 0

The new deal handshake: Customer loyalty and data privacy basics

What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic

Customer Intelligence

Alan LipsonJuly 31, 2014 1

Retailers want insights, not data

What insights can be gained from the massive amounts of data that allow us to make decisions that deliver the best results? Data vs. information is an ongoing battle. Many people look for more data to make confident decisions. However, what most people seek is insight. Retailers always have tracked

Retail

Customer Intelligence

Leo SadovyMay 6, 2014 4

Changing corporate culture is like losing weight

Why is it so hard to achieve lasting, significant change in your corporate culture? Because your organization is like a living organism, an organism that wants to maintain homeostasis against a changing environment. My good friend Claire Breeze, co-founder of Relume and co-author of “The Challenger Spirit”, recently invited me

Advanced Analytics | Analytics | Customer Intelligence

Carl FarrellApril 28, 2014 0

Baskets full of benefits from analytics

With as much as I travel, I have to confess that I’ve become a bit of a food snob. And for good reason, I might add. Two days in a Chilean hospital will make anyone stick with what they know and trust. After that experience, it was just me and

English

Customer Intelligence

Leo SadovyMarch 25, 2014 0

The future of shopping

“Within ten to fifteen years, the typical US mall, unless it is completely reinvented, will be a historical anachronism—a sixty-year aberration that no longer meets the publics’ needs, the retailers’ needs, or the community’s needs.” So proclaimed Rick Caruso, founder and CEO of Caruso Affiliated, a retail/commercial real estate development

Retail

Analytics | Customer Intelligence

Aiman ZeidFebruary 12, 2014 0

Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

English

Analytics | Customer Intelligence

Jeff AlfordDecember 4, 2013 0

Coupons: Six ways you get segmented

I’m not a coupon junkie. In fact, I feel like a coupon victim. Hardly a day goes by that I don’t get an avalanche of offers from: Email. Snail mail (in catalogs, flyers, coupon books, etc.). In-store flyers. Mobile apps. Store checkout. The vast majority get tossed in my garbage

English

Retail

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Blogs

Customer Intelligence