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Customer Intelligence

David CosgraveApril 25, 2016 0

Campaigning to your customer: When elections and marketing collide

It’s almost impossible to avoid election coverage right now, no matter how hard you try. If you’re like me, you’re fleeing to the safety of South Africa’s recently launched Netflix in to order avoid the coverage of the US primaries currently dominating international TV and print news, or South Africa’s

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Customer Intelligence

Abdelrahman MuneerApril 19, 2016 0

Sleeping on a pile of gold?

Many companies are sitting on a goldmine: their data. But they may have no idea of its value.Companies that are not already thinking about analytics as the next logical step to harvest value and insights from their data need to rethink their strategy. They are in a way, very similar

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Advanced Analytics | Customer Intelligence

Matthew StainerMarch 4, 2016 3

Voice of customer analysis (Part 2)

This is my second article about voice of customer analysis; you can find the first here. The first time we discussed that a simple sentiment polarity score was a rather a narrow view. This time we will examine a more insightful approach, using voice of customer analysis to monitor customers’ opinions

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Customer Intelligence | Data Management | Fraud & Security Intelligence

Suzanne ClaytonFebruary 11, 2016 0

What's next in digital and mobile?

Last year at Mobile World Congress (MWC), we saw the reality of the IoT come to fruition. We saw leaders like AT&T showing their prototypes of connected cars, containers, agricultural sites, homes, etc. And it's got me wondering what we'll see at the 2016 MWC. In 2015, communications and media

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Advanced Analytics | Customer Intelligence

Matthew StainerFebruary 10, 2016 0

Voice of the customer analysis (Part 1)

This is the first of two articles looking at how to listen to what your customers are saying and act upon it – that is, how to understand the voice of the customer. Over the last few years, one of the big uses for SAS® Text Analytics has been to

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Customer Intelligence

Andrew FowkesJanuary 15, 2016 0

Who were retail's winners and losers in 2015?

While 2015 was an unpredictable and often difficult year for many UK retailers, their customers have certainly prospered. The Christmas season, in particular, saw increased discounts for the fifth year in a row. This followed a period when changing weather patterns and price deflation had already offset predicted sales, both in-store and

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Retail

Customer Intelligence

Lee Ann DietzDecember 9, 2015 1

The Connected Traveler

A few weeks ago I had the opportunity to attend the 2015 EyeforTravel Connected Traveller Conference. Based on the spelling of the word “traveller” which my American version of MS Word continuously wants to autocorrect, you can correctly assume the conference was hosted in London. During the conference, one phrase

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Hospitality

Customer Intelligence

Kelly McGuireOctober 9, 2015 0

Beyond the Basics: What’s next in predictive analytics for hotels?

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS We’ve taught analytics 101 through the last couple of blog posts, and now that you have passed that course, you are ready to take an advanced course in analytics. Ok, not really, we won’t subject you to that, but

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Hospitality

Customer Intelligence

Leo SadovySeptember 29, 2015 0

Marketing analytics lessons from the KGB

“Half the money I spend on advertising is wasted, the trouble is I don't know which half.” ~ John Wanamaker, U.S. department store magnate and merchandising / advertising pioneer. I’m not going to claim that I can pinpoint exactly which half of your marketing dollars are wasted in the space

Blogs

Blogs

Customer Intelligence