Find out how analytics, from data mining to cognitive computing, is changing the way we do business
3 reasons why marketers need SAS® for customer analytics
Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and
