Tag: visual analytics

Data Visualization
Philip Boxley 2
Is big data really better?

Recently, I was reading an online article about predictive modeling and "big data."  Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts.  After citing numerous external examples and internal tests that the authors had compiled, it stated

Data Visualization
Falko Schulz 16
Path analysis with SAS Visual Analytics

Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. With SAS Visual Analytics 7.1 you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing

Leo Sadovy 1
Activity-Based Business Process Reengineering

I want to use SAS’ recent announcement of our Cost and Profitability Management solution as an opportunity to highlight an often overlooked but valuable application of activity-based costing: business process reengineering.   But first, just a brief description of Cost and Profitability Management’s new breakthrough capability:  In-memory model calculation. SAS’ decision

Leo Sadovy 1
External data: Radar for your business

How much of your business performance (profit) is driven by external factors versus internal?  A figure of 85% compared to 15% was mentioned at last month’s Manufacturing Analytics Summit, and although I could not find the study mentioned to confirm, it feels about right to me.  Certainly more than half,

Analytics
Leo Sadovy 1
Analytics – Easy as One, Two, Tree

Insights from decision trees and other basic analytic techniques show that you don’t always need complex analytics to solve business problems and add value.  This was the message from Dr. James (Jim) Foster, Director of Research and Process Development, Archer Daniels Midland (ADM), at last month’s inaugural IE Group ‘Manufacturing Analytics

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