![Could text analytics be the cutting-edge technology the oil and gas industry was waiting for?](https://blogs.sas.com/content/sascom/files/2016/04/pipeline.jpg)
Small causes can have large effects; or how a discovery in the Barnett Shale can spike some interest in the rest of the world and change the face of the industry. This article is co-written by Sylvie Jacquet-Faucillon, Senior Analytics Presales Consultant, SAS France; and David Dozoul, Senior Adviser