My Mum could have been a doctor – most can’t read her handwriting. It’s only because I’ve been trained to read it, I can. The analysis of unstructured data is similar. Text analysts can be quickly overwhelmed to learn that you have to manually develop a training corpus. Reading a
I’ve written about using text analytics to capture comprehend and act on the voice of the customer on this blog before. Recently, I recorded a short presentation that outlines how text analytics provides insight from all of the customer experience data that you collect, not just review data from social
While managing quality within the four walls of your own operation is all well and good and totally necessary, both the market and your bottom line are demanding a more holistic, quality lifecycle approach, and in support of that aim there is a treasure trove of downstream data waiting to be
On Thanksgiving, I took a few moments out of my day to use the real-time Twitter search capabilities of SAS Social Media Analytics, and the search term #thankful. I didn’t do this because it’s almost year-end review time and I can say I worked on a holiday. Not entirely, anyway.
While you might not think that businesses outside the trendy, youth-focused fashion and music markets would have much to learn from the practice of “coolhunting”, there are some key product life cycle principles common to both. Coolhunting is market research aimed at discovering, in their infancy, new trends in youth markets, catching
A question was recently put to me by everyone’s favorite futurist – Thornton May: “Most people don't put innovation and infrastructure in the same sentence. They simply tend to view savings derived from optimized infrastructure as a funding source for “other” innovation investments. My thoughts?” My thoughts initially circled in
Dr. Goutam Chakraborty, founder of Oklahoma State University’s SAS Data Mining Certificate Program, was honored at SAS Global Forum with the 2013 SAS Distinguished Professor award. The award is given to individuals for innovative use of SAS in teaching and/or research, and supporting successful student use of SAS. Last year,
Dateline: October 4, 2012 – Facebook reaches one billion users! One billion people connected on a single platform; one-seventh of the world’s population. If you assume 40,000 BCE as the start of modern humans, it took the planet 41,804 years to reach a population level of one billion; it took
… and any fool will mind it”. ~ Henry David Thoreau. The EPA was in my neighborhood several weeks ago testing well water - never a good sign. It was determined that the subdivision just north and upstream of us had once been the site of a farm contaminated by
Math and analytics are back “in vogue,” says Kathy Lange, member of the Americas Business Analytics practice at SAS. Since she was little, Kathy has seen the world as one big math problem, and her devotion to mathematics is overwhelmingly clear in this lively interview. Read on below, and be
