Tag: customer intelligence

Young woman with shopping bags looking at shop window while using smartphone on the high street in the city. Shopaholic concept.

Amy DysonSeptember 24, 2025 0

How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

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Customer Intelligence | Marketing

Happy people, documents and discussion with coffee in meeting for project planning at restaurant. Young group of creative employees with smile, paperwork or budget for startup at indoor shop or cafe.

Mike TurnerSeptember 9, 2025 0

Deploy offers and activate segments in real time across channels

This is the third in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

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Artificial Intelligence | Customer Intelligence

Successful female banker using tablet outdoors while standing near his office background yellow neon lights, portrait young woman professional manager working on pc computer near skyscraper in evening city

Mike TurnerJuly 15, 2025 0

Maximize the value of your first-party data, no IT required

This is the second in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

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Customer Intelligence | Data Management | Innovation | Marketing

Amy DysonMarch 5, 2025 0

Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

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Advanced Analytics | Customer Intelligence

Lisa LoftisNovember 22, 2024 0

Trust is critical – and MarTech can make or break it

Customer trust is a multifaceted thing. On one hand, earning and keeping it requires marketers to overcome a myriad of threats. On the other hand, trust is almost universally revered by marketers, and once obtained, the benefits are plentiful. A new report from Harvard Business Review Analytic Services and sponsored

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Customer Intelligence | Marketing

Jennifer PearsonNovember 14, 2024 0

Creating loyal customers through personalized, mobile-first engagement

As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,

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Customer Intelligence

Amy DysonSeptember 17, 2024 1

The power of personalization elevates the customer experience

Personalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The

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Analytics | Customer Intelligence

Jonathan MoranJune 27, 2024 0

3 reasons why marketers need SAS® for customer analytics

Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and

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Analytics | Customer Intelligence | Marketing

Jenn ChaseDecember 2, 2022 0

How to create a world-class customer experience with data

If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make

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Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Lisa LoftisDecember 3, 2021 0

Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces

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Tag: customer intelligence