One of the reasons I got involved with the trustworthy AI movement is because automated systems enabled by our past will hurt people – at scale – if we aren’t careful. Worse yet, and from a personal perspective, it concerned me that if such systems were deployed in justice and
If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make
As today’s analytics landscape evolves with impressive velocity, organizations are hungry for solutions to eliminate barriers to moving to the cloud. While the arguments for digital transformation are clear, many organizations hesitate to take the final step and migrate their businesses. It’s not hard to find supporting evidence on the
I’ve spent months traveling and speaking to business leaders worldwide about trustworthy AI and responsible innovation. On the nights I laid awake in unfamiliar hotel rooms, wishing my body clock would adjust faster than it was, I found joy in watching local television in local languages. While I don’t understand
As head of the SAS Data Ethics Practice, I spend a lot of time contemplating the social implications of AI. Considering its benefits like augmenting medical decisions and pitfalls, making decisions based on biased data results in dire consequences for patients. Such implications have the potential to impact society in a variety
As more businesses embrace their digital transformation journeys, it’s easy to get lost in the cloud hype and overinflate the possibilities of cloud alone. Cloud migration is not a one-stop shop to solve all of an organization’s challenges. Instead, technology leaders need to adopt a cloud-smart mindset to maximize value,
The business case for diversity and inclusion is clear. Research has shown that diverse organizations are more profitable, more innovative and more desirable to employees. So how do we as marketers contribute to making our organizations inclusive? I believe that we must start by cultivating curiosity. Curiosity fuels diversity and inclusion Curiosity
We hear a lot about responsible AI or AI ethics in the marketplace today. At SAS, we believe there should be a larger conversation about responsible innovation. In reality, the decisions made by AI are the outcome of algorithms, data and business processes. This means ethical considerations must be applied
Jim Goodnight, SAS founder and CEO, said in 2016, "Digital disruption is now a fact of life, and every organisation must have a plan to deal with it." And yet his observations could not be more apt today. Furthermore, the impacts of the global pandemic have accelerated digital disruption. I see
For more than 40 years, we’ve experienced countless great moments with our customers. From helping them solve the world’s most critical problems, to celebrating at our annual SAS Global Forum kickback party, we cherish every experience as much as you do. We continually focus on how to better engage with the wide
