"Tap into all your demand signals. Organize. Visualize. Analyze. Predict. Orchestrate. Optimize." The availability and collection of data are compelling companies to invest in demand signal management solutions to take advantage of the vast amount of information to support their planning processes. However, many have not gotten the return on
Data monetization, at its simplest, is the process of turning data into bottom-line value for a company -- often through improving efficiency and/or customer experience, and building customer loyalty as a result. This may sound simple, but in practice, it’s anything but. Good data, advanced analytics and real-time decision making
The digital disruption is creating unforeseen events, such as new competitors, products and services that threaten the performance and positioning of consolidated players. Big data and analytics prove themselves, through successful user cases, as the answer to intercept the demand, prevent churn, draw an integrated view of the customer, manage
Once upon a time, the only way to buy and sell advertising inventory was based on the relationship between advertiser and publisher. The exchange was manual, with advertisers paying publishers an agreed-upon price for every impression. The process involved a lot of phone calls, spreadsheets, negotiation and re-negotiation, all of
Design thinking is, broadly speaking, allowing user experience, or even users, to drive design. It’s a profoundly human-centered process, with commentators using words like ‘collaborate’, ‘experience’, and even ‘empathy’ in their descriptions. Steve Jobs is said to have used it in creating the iPod and iPhone, because it brings together
Utilities, like all large organizations, spend a lot of time and resources on strategy. But how do utility analytics leaders ensure that their efforts are connected to this high-level vision? On June 28th in Los Angeles, a small gathering of utility executives and analytics leaders met to discuss and explore
Do you have a need for real-time, streaming analytics? What technology are you considering? How are you going to enable rapid development and deployment of your analytical models all in real-time? SAS has partnered the the Hortonworks HDF team to develop a nifi processor that allows SAS machine learning models and
When a person feels sufficiently wronged to lodge a complaint with the Consumer Financial Protection Bureau (CFPB), there’s likely to be some negative sentiment involved. But is there a connection between the language they use and the likelihood they will be compensated by the offending company? At the upcoming Sentiment
Data monetisation is a hot topic these days. Especially for people like me watching the movements of early adopters – companies who are using data to create new revenue streams or even create new businesses to capture those revenue streams. DataStreamX is a notable start-up whose sole business is cashing
It’s clear from the minute you step into Accenture’s Digital Innovation Center (Future Camp) in Kronberg, Germany, that you're stepping into the future of innovation. The writing is literally on the walls, and everything you need to inspire big ideas – from brightly colored furniture to racks and racks of gadgets
