![Hyper-personalization as a differentiator for banks](https://blogs.sas.com/content/sascom/files/2024/03/1460296923-702x336.jpg)
Best-selling author and banking industry futurist Brett King once said, “The easiest customer experience isn’t one where you drive to the branch, find a parking spot, wait in line, ask advice, and sign a piece of paper. It’s one where you activate the service you need in real time when