English

Customer Intelligence | Innovation
Amy Dyson 0
How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

Analytics | Artificial Intelligence | Innovation
Mark Lambrecht 0
Architecting the modern clinical trial analytics environment

Clinical trials are the engine behind every new treatment we see – from life-saving cancer drugs to vaccines that help us fight global pandemics. But behind the scenes, running these trials involves juggling massive amounts of complex, sensitive data. For pharmaceutical companies, outdated technology systems can slow everything down, delaying

Analytics
Peter Williams 0
Why agentic AI Is the future of banking

The banking industry is at a crossroads. With rising customer expectations, intense competition, ever-evolving regulations and mounting cost pressures, financial institutions must transform – or risk falling behind. Enter agentic AI, an advancement in artificial intelligence that’s poised to redefine how banks operate, serve, and grow. What is agentic AI?

1 2 3 4 165