4 ways AI is transforming the insurance industry
AI is reshaping insurance – from streamlining underwriting and fraud detection to fighting climate risk.
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Building customer trust: Balancing privacy and personalization
In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to
Develop your AI literacy with SAS trainings
AI is pushing the boundaries of innovation. Understanding how it works isn’t just for tech experts; it’s for everyone. Whether you have a basic understanding or are looking to sharpen your expertise, SAS has developed AI and machine learning courses to help you understand why AI matters. By combining practical,
Why decision intelligence matters more in the age of AI agents
As AI agents gain autonomy, the ability to make informed, strategic decisions – at scale – becomes mission-critical. AI has evolved rapidly. We started with rule-based automation and then moved to machine learning models. Then 2023 was the year of ChatGPT, and 2024 was the year of multi-modal AI. We’re now
SAS experts dish on 2025 tech trends
The world of data and AI is evolving at breakneck speed, with 2025 shaping into a year of breakthroughs and significant challenges. From AI model hallucinations to the role of synthetic data in innovation, industry leaders are grappling with complex issues that will shape the future of technology. I recently
Customer experience in banking: Change is the name of the game
The rise of digital banking, driven by tech-savvy consumers, has permanently transformed the financial services landscape. Both individuals and businesses now demand seamless, user-friendly experiences, to manage their finances effortlessly across multiple platforms. Generational shifts in expectations Younger generations, including Gen Z and Millennials, have distinct financial expectations compared to
SAS Innovate 2025: Big ideas, big names, unforgettable experiences
Let’s talk about the must-attend event of the year: SAS Innovate 2025. It’s happening May 6-9 in Orlando, Florida and it’s not your average tech conference. Think groundbreaking innovation meets star-studded entertainment. Plus, a little nostalgia to keep things fun. Where else can you hear industry leaders lay out the
The original data scientist: Why Ida B. Wells is still a boss
Ida B. Wells was a pioneer in the United States who used data collection and analysis methods well ahead of her time. Today, she might be called a data scientist, but I'll call her a boss! Her approach to documenting and analyzing lynchings back in the day (late 19th century)
Empowering educators through analytics: Perspectives from the 2025 HBCU+ Fellows
The SAS HBCU+ Fellows Program launched in 2023 with a mission to support faculty from Historically Black Colleges and Universities (HBCUs) and Predominantly Black Institutions (PBIs) with the tools, skills and knowledge to bring analytics into their classrooms and inspire the next generation of data-driven leaders. Since then, this initiative
When do two paths become one? The rapid convergence of health care and life sciences
If you asked health care and life sciences leaders, they would resoundingly say that the convergence of the industries is top of mind. Lita Sands, Managing Director at Deloitte, confirmed that this is a pivotal movement that can drive significant improvements in patient care and operational efficiencies. On a recent