“Our performance last month was 46.” Oh, you don’t have to thank me, I was just doing my job. Not very well, I might add. 46? 46 what? Or 46 who’s? Without context, 46 is just a number, just data. In context, perhaps that’s 46 out of 48 (not too
Are we oversimplifying customer segmentation and treatment strategies? SAS Marketing Director Jonathan Hornby thinks so. He also believes customer lifetime value should include an understanding of sentiment, influence and the value of collaboration with your customers. In fact, if you're not factoring these items into your customer segmentations, you're probably
I recently conducted a financial planning exercising to focus on savings – after all, college tuition rates are climbing and by the time my son goes to school in 18 years or so, I may be looking at $60,000 a year for a public university. Now is the time to
A midsize regional health insurer with approximately 3,000 employees across 10 locations in the Western United States created a role for a business continuity manager (BCM) reporting to the chief operating officer. In this organization, the enterprise risk management (ERM) functions, established in 2004, are owned by the chief legal
At the SAS analyst event in Steamboat, CO, in March, SAS CEO Jim Goodnight shared some interesting stats with attendees: Even in 2010's tough economy, SAS experienced 5.2 percent worldwide growth in US dollars. On top of that, SAS is still building new facilities, still winning workplace awards, and this
Director of Business Strategy for the Orlando Magic, Anthony Perez, recently spoke at the SAS Global Forum Executive Conference on how analytics is molding the NBA - both on and off the court. The Orlando Magic is currently one of the top teams in the NBA, and that is no
Remember the old Reese’s peanut butter cup advertisement? Two people are walking down the street – one eating peanut butter, the other chocolate – they run into each other and the chocolate and the peanut butter get mixed up. They sample the new concoction and marvel at the wonderful mixture
Unlike any other software vendor, SAS has one of the most vibrant and engaged user communities in the world. SAS User Groups (SUG), communities formed and managed by SAS users, are in place all over the world. In the US alone we have regional and local SUGs as well as
Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't
While the first day of the SAS Global Forum Executive Conference focused on the business application of analytics, the second day was dedicated to analytics and IT management. One of the keynote presenters was Erik Brynjolfsson, the Schussel Family Professor at the MIT Sloan School of Management. Erik’s research and
