SAS Voices

Jennifer PearsonNovember 14, 2024 0

Creating loyal customers through personalized, mobile-first engagement

As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,

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Artificial Intelligence | Data Management

Lindsey CoombsNovember 14, 2024 0

The new data frontier: Next-generation AI technologies and synthetic data

Data scarcity, privacy and bias are just a few reasons why synthetic data is becoming increasingly important. In this Q&A, Brett Wujek, Senior Manager of Product Strategy at SAS, explains why synthetic data will redefine data management and speed up the production of AI and machine learning models while cutting

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Artificial Intelligence

Jonathan MoranNovember 13, 2024 0

Marketers tap AI for synthetic data generation

Synthetic data generation, as its name suggests, is one component of generative AI. With this technology, marketers can generate artificial data sets that share the attributes and characteristics of real customer data. As marketers continue to expand their use of both traditional AI and GenAI, synthetic data generation reduces the

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Analytics | Predictions

Jonathan MoranNovember 12, 2024 0

3 ways MarTech will evolve in 2025

It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top

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Artificial Intelligence | Predictions

Kristi BoydNovember 11, 2024 0

Navigating AI ethics in manufacturing and agriculture: Balancing innovation with responsibility

As we move into 2025, AI continues to transform industries in unprecedented ways, driving efficiency, innovation, and productivity. But with this rapid advancement come critical ethical questions. How can we ensure that AI systems protect the rights and well-being of individuals? Manufacturing and agriculture are two essential industries where answering

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AgTech | Manufacturing

Artificial Intelligence

Udo SglavoOctober 30, 2024 0

Tricks, treats and tech: Don't let your data scare you

Halloween is one of my favorite times of the year – I'm a Halloween enthusiast. It’s a time for spine-tingling thrills, haunted tales and lots of candy corn. But there’s one fear lurking in the shadows that sends shivers down the spines of data scientists, IT leaders and executives alike,

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Artificial Intelligence | Predictions

Stu SztukowskiOctober 29, 2024 0

From business users to system architects: How generative AI will change the way you work

Generative AI (GenAI) is here to stay – there’s no question about it. A recent SAS survey of 1,600 organizations found that 54% have begun implementing It, and 86% plan to invest in it within the next financial year. As organizations integrate AI into their workflows, a critical question arises:

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Artificial Intelligence | Predictions

Lucy ChanOctober 28, 2024 0

From data to delivery: How GenAI will shape the future of public service

"Generative AI (GenAI) initiatives should support broader public goals and needs," says SAS' Ensley Tan. While governments recognize GenAI's potential to improve operational efficiency and citizen experience, there is more to it than setting up projects and expecting them to work. Tan, SAS Asia-Pacific Lead for Public Sector Consulting, said public

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Artificial Intelligence | Predictions

Marinela ProfiOctober 24, 2024 0

Productivity revolution: 4 strategic areas generative AI can transform organizations

Remember the first time you held a smartphone in your hand? It wasn’t just a fancy phone – it was the beginning of a revolution. Before smartphones, we used separate calls, cameras, emails, and navigation devices. But almost overnight, this gadget transformed everything: how we communicate, consume media, work and

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Predictions

Iain BrownOctober 23, 2024 0

Unlocking generative AI: Navigating challenges to reap unprecedented business benefits

As businesses in the UK and Ireland rapidly adopt generative AI, strategic insights from the latest SAS study reveal the roadmap to successful integration and the hurdles to overcome. GenAI is rapidly transforming how businesses operate, innovate, and interact with customers and employees alike. However, as the technology proliferates, so

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