Charles Chase is the executive industry consultant and trusted advisor for the SAS Retail/CPG global practice. He is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling. His latest book is Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy. To learn more, please see his Author page.
The social and economic impact of COVID-19 has dramatically affected supply chains and demand planning across all industries. Then there’s the Amazon effect, which has led to sky-high consumer expectations of the ordering and delivery process. Demand planners for retailers and consumer goods companies have quickly realized they have no
The need for agile, accurate demand planning has never been greater. When considering migrating your demand management application to a cloud-native solution, you might experience platform management challenges ranging from lacking the resources needed to oversee application operations, to manipulating maintenance tasks that may distract from growing the business. Why
Demand management concepts are now over 30 years old. The first use of the term "demand management" surfaced in the commercial sector in the late 1980s and early 1990s. Before that, the focus was on a more siloed approach to demand forecasting and planning that was manual and used simple
Thanks to COVID-19, companies have experienced how challenging it can be to plan and maneuver their supply chains around an unforeseen disruption. While the pandemic was a once-in-a-lifetime event (we hope), the unfortunate truth is that less severe events have overwhelmed or undermined demand and supply planning in the past
What if you had a technology solution that creates a real-time link between the customer demand signal and what's happening on the ground? What if plans that are being steered centrally could finally be connected to every shipping lane, while simultaneously, creating cost saving carrier adjustments? The first-of-its kind integration
Depending on who you talk to, you'll get varying definitions and opinions regarding demand sensing. Anything from sensing short-range replenishment based on sales orders, to the manual blending of point-of-sales (POS) data and shipments. But a key component for retailers and CPG companies is accurately forecasting short-term consumer demand to
Rapid demand response forecasting techniques are forecasting processes that can incorporate key information quickly enough to act upon in real time by agile supply chains. Retailers and consumer goods suppliers are urgently trying to determine how changes in consumer behavior will affect their regions, channels, categories, brands and products during
Is it getting harder and harder to find empty Excel spreadsheets cells, as you run out of columns and rows? Do your spreadsheet cell labels have more letters than the license plate on your car? Do you find yourself waking up in the middle of the night in cold
Almost everyone enjoys a good glass of wine after a long day, but did you ever stop to wonder how the exact bottle you're looking for makes its way to the grocery store shelf? Analytics has a lot to do with it, as SAS demonstrated to attendees at the National
How do you explain flat-line forecasts to senior management? Or, do you just make manual overrides to adjust the forecast? When there is no detectable trend or seasonality associated with your demand history, or something has disrupted the trend and/or seasonality, simple time series methods (i.e. naïve and simple
