My previous blog posts here for marketing have centred on data-driven marketing themes and how marketers can exploit data and analytics to create a more customer-centric, fact-based culture. And by extension, how this, combined with quality execution is likely to lead to better customer experiences and improved customer equity. This
Did you know that the education industry is heavily embracing data visualization to run their business? Just like any other industry, leaders in education need to understand their customers (i.e. students). They need to understand how the students are doing, how they're progressing and if intervention is needed to ensure
According to recent studies on big data readiness, the majority of companies (more than 60 percent in the latest study of Crisp Research) are not prepared for the challenges of digital transformation. In fact, 58 percent of decision makers surveyed say they have no strategy in place. The quest for
After reading Gartner's 2015 Hadoop adoption study results by Analysts Nick Heudecker and Merv Adrian, the first thing that comes to my mind is Goethe's phrase from Egmont, "Himmelhoch jauchzend, zu Tode betrübt." Translated: heavenly joy, deadly sorrow. What happened to yesterday's hype around the cute yellow elephant - which
Do you “buy and build as you go” with your analytics architecture? Most companies do, and have for decades. The result is a heterogeneous environment for analytics with a variety of hardware, software, databases and analytical applications used in silos. There’s tremendous duplication of data and inconsistency in the analytical
How can you use an innovation lab to be as agile and innovative as a startup? Are there different types of innovation labs and if so what is the difference? I answered these two questions in previous posts, and now I will answer a third pressing question: how can you build the business
Was it really just three years ago that an IT leader needed nerves of steel to commit to a business-critical application that used Hadoop? As Epsilon's VP of Products Bob Zurek can tell you: It was. While the open source big data framework was considered a huge gamble for digital marketing agency Epsilon
When it comes to library amenities, it’s tough to top those at North Carolina State University. The historic D. H. Hill Library on North Carolina State University’s campus boasts an ice cream shop that whips up sundaes and milkshakes with NC State’s own ice cream. But when the new James
I press a button, a miracle machine churns through all the calculations in the world and the answer to the Ultimate Question of Life, the Universe, and Everything[1] is produced as a single number. Oh hang on, that’s 42. Alright, for our microcosm, let’s stick to the answer to my
The Internet of Things (IoT) is going to take us into the next big technology wave, which will include a massive proliferation of personal connected devices like we have never seen before – cars, toothbrushes, household appliances, watches, medical devices, bicycles, and all sorts of things on our body and in
