Twas the night before big data


Twas the night before "big data," when all through the data center

Not an IT supervisor was stirring, not even the help desk on-call.

The servers where all humming along nicely in hopes

Big data would soon be there.


The business users were nestled all snug in their offices

While visions of new products and new sales danced in their heads.

And the CEO with a kerchief in the suit pocket, and I in my dress shoes

Had just settled in for our year-end review.


When out in the data center there arose such a clatter,

Our smartphones sprang from our pockets all alerting us to what’s a matter,

Away to my office I flew like a flash,

Tore open my laptop and threw open my dashboard.


The light from my monitor showed bright in my office

Gave shine to the objects all over my desk.

When, what to my wondering eyes should appear,

All my dials and sliders turning from green to bright red.


With one email after the other, arriving so lively and quick,

I knew in a moment this must be big data.

Much larger than expected, what to do with it all,

It came in unstructured and structured forms too, so fast I shouted.


“Now volume, now velocity, now variety, now veracity!”

On, Come on, where is the Value.

1 Gig, 10 Gig, 100 Gigs a second, what should I keep

And what should be stored, stashed away for another day.


As data rained down like a wild hurricane flies,

Through the routers it went, into our systems

Did fly with storage needs of terabytes and more

Big data had finally arrived


And then, as fast as a SAS LASR Server , I heard my CIO on the horn

Sending messages and phone calls out to his team.

As I brought up my email and started to draft a letter to our

CEO and CMO thanking them for bringing SAS on board.


The SAS testing had been successful and was ready for prod,

With new technology running across a grid, as well as, in-database, and

In particular, in-memory, SAS High Performance Analytics just got flipped on.


SAS went straight to work, processing big data and processed it all, it did.

How fast SAS was managing big data whether in stream or on disk.

SAS provided insight and reported not only what happened, but why it happened,

And what would happen next. Such powerful forward looking advice, gave us

An advantage like none other before.


SAS redid my dashboard and just like that the red went to yellow and then back to green.

And away went the emails, alerts, and alarms. As I overheard my CEO on the phone

Exclaim:  “Give SAS to all who ask for it, and to all a good night!”


Happy holidays to everyone and a happy new year!


About Author

David Pope

Technical Leader, Senior Manager US Energy

David leads the pre-sales technical team for SAS US Energy which solves business problems in the Oil & Gas and Utilities industries using advanced analytics. He is a lifetime learner who enjoys sharing information and helping others to grow their careers. He earned a BS in Industry Engineering and a Computer Programming Certificate from North Carolina State University. Furthermore, he has over 29 years of business experience working with SAS across R&D, IT, Sales and Marketing in the Americas and Europe. He is an expert in working with data and producing insights through the use of analytics. David has presented at SAS Global Forum, the 2012 SAS Government Leadership Summit, IBM’s Information on Demand(IOD), EMC World, CTO Summit Conferences, is the author of the book: "Big Data Analytics with SAS", and he currently holds 14 patents for SAS in several countries: US, CA, Norway, UK, China, Mexico, and Hong Kong.

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