Cuando un vendedor utiliza todos los datos disponibles para comprender mejor al cliente, puede crear programas de ventas innovadores y tomar mejores decisiones. Los minoristas que no toman en serio sus datos, corren el riesgo de ser empujados hacia el estante de liquidación. El liderazgo de un retail depende fundamentalmente
If you know me, you know two undeniable things (other than my love for froyo): I consider shopping a sport and I am an Analytics geek. Being an Analytics geek means that I see potential for using data everywhere, and never more than when it’s my data as a customer.
USA Today recently published an article titled 10 retailers take two-thirds of your money. The story highlights the revenue distribution among the Top 100 retailers in the S&P 1500. It was startling to see that such a small number of retail powerhouses take in such a large percentage of consumers’ income.
