Hidden Insights

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Artificial Intelligence | Customer Intelligence | Data for Good

Real-Time Scoring and Customer Analytics Are Not New! Mrs. Cerny Applied These Methods Decades Ago

Gerhard Svolba21 November 2018 2

Real-Time Scoring and Customer Behaviour Analysis Are Not New! Mrs. Cerny Applied These Methods Decades Ago

The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the

English

Retail

Analytics | Customer Intelligence

4 ideas for crafting superior customer experience within B2B

Daniel Poulsen8 November 2018 0

4 ideas for crafting superior customer experience within B2B

As recent studies have shown, customer experiences within B2B are not living up to the expectations customers have from B2C. With clear benefits such as optimised lead generation, improved loyalty and retention, reduced cost to serve, and stronger organic reach, it is surprising B2C best practices have not yet rubbed

English

Analytics | Artificial Intelligence | Customer Intelligence

Hidden Insights: CDP or not to be? That is the question

Reece Clifford2 November 2018 0

CDP or not to be? That is the question

The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question

English

Artificial Intelligence | Customer Intelligence | Students & Educators

Mayra Pedraza23 October 2018 0

Data, models and accountability;

Developments in artificial intelligence (AI) are expected to change the world of work across the board. We have already witnessed the impact on marketing communication endeavours and strategies. The ripples spreading across the water include ethical issues and questions of accountability. I caught up with Anabel Gutiérrez, Senior Lecturer in

English

Artificial Intelligence | Customer Intelligence

Why analytics alone can’t deliver customer-centric insurance

Paul Ridge16 October 2018 0

Why analytics alone can’t deliver customer-centric insurance

Enterprisewide analytics and AI have the power to prepare insurers for a customer-centric future and transform the relationship with policyholders. But will only a handful realise that their current approach to analytics leaves them poorly prepared for the challenge? As I noted in my previous post, success in the new

English

Insurance

Analytics | Customer Intelligence

Why context is critical in real-time analytics

Rosanda Milatovic Skoric3 October 2018 0

Why context is critical in real-time analytics

Marketing is going through a period of fundamental change, where things are very different than 10 years ago. Customers have higher expectations for their interactions – whether by phone, online or in person. They also want increasingly personalized experiences and offers. Fortunately, the vast majority are also willing to provide

English

Analytics | Customer Intelligence

Tiffany Carpenter5 September 2018 0

Why your marketing attribution approach probably needs an overhaul

Back in the early 1900s, Philadelphia retailer John Wanamaker supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Wanamaker’s dilemma was that although he knew that traditional advertising of the time – newspapers, billboards, posters and the like – resulted

English

Analytics | Customer Intelligence

customer experience has become the decisive differentiator between brands.

Tiffany Carpenter31 July 2018 0

Chasing shadows: Building a better view of the customer

In what Forrester describes as “the age of the customer,” customer experience has become the decisive differentiator between brands. Consumers want fast, easy access to information and personalised experiences unique to them. Knowing your customers’ preferences, habits and behaviours needs to be a top priority for every company. However, a

English

Advanced Analytics | Customer Intelligence

Hidden Insights: Stop gazing in the rear-view mirror to compete on customer experience

Tiffany Carpenter5 July 2018 0

Stop gazing in the rear-view mirror to compete on customer experience

While most organisations claim to want to compete on customer experience, our research shows that most organisations are unable to use analytics to predict customer needs. In the Age of Now, where consumers have more choices than ever and their expectations of brands are higher than ever, customer experience and

English

Blogs

Blogs

Customer Intelligence