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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence | Data Visualization

Mari Nilsson Björkman21 November 2016 0

Trends in Telecom: The wind of change is still blowing hard on the Telecom Operators

The traditional business of a Telecom Operator used to be an extremely profitable one with steady growth rates. But now it has been exposed to a wind of change for some time and looking at the graphics below of predictions for services (based on data from STL Partners analysis) taken from

English

Communications

Customer Intelligence

peterthomasson11 October 2016 0

Is loyalty dead?

The world around us is changing - and it is changing fast. In 1958, Companies lasted on average 61 years. In 2012, companies' lifespans average only 18! Because of digitalization impacting almost every part of our lives, these changes are also happening at an exponential rate. At the Wednesday Relations Loyalty

Finnish

Artificial Intelligence | Customer Intelligence | Data Management | Internet of Things

Per Hyldborg29 September 2016 0

Life begins at the end of your comfort zone and so do cultural changes

A blog about how analytics affects the culture of architecture, ethics and values. This little sticker was put on my screen as a farewell salute by a now former colleague on her last day in the office. Most organisations talk about how to build strong cultures or change the current

English

Artificial Intelligence | Customer Intelligence | Internet of Things

Louise Henriques22 August 2016 0

Why benchmarking is necessary for marketers on the data-driven journey

Artificial intelligence has been around for quite a while—research on it started in the 1950s, in fact. But it is only now that it is really moving beyond the pages of science fiction, and into the realms of not just reality, but usefulness. In part, this is because of recent

English

Analytics | Customer Intelligence

Mathias Arbman14 June 2016 0

Fem vanliga missuppfattningar om Big Data

Big Data är ofta ett missledande ord för att beskriva det skifte som pågår inom teknologi, affär och kultur. För tillfället har big data blivit ett vedertaget ord för allt inom dataanalys och om du inte förstår begreppet så är du inte ensam. Här är några vanliga missuppfattningar om vad

Swedish

Government

Analytics | Customer Intelligence

Tomas Estlander12 May 2016 2

Real-time decisioning: adding the oomph to CX

Let’s talk a bit about what using real-time decisioning can do for the customer experience. You know how some people seem to lack a filter between what happens in their brain and what comes out of their mouth? In Finnish there is a saying that more or less translates to

English

Analytics | Customer Intelligence | Internet of Things | SAS Events

Ole-Martin Hafslund27 April 2016 0

Copy cats, gamblers or entrepreneurs?

Did you find that special card of diamonds in the card deck if you were gambling in Las Vegas? Did you find that golden egg? Did you manage to keep up with everything that was happening almost 24/7? The program at SAS Global Forum was set from morning to late

English

Advanced Analytics | Analytics | Customer Intelligence

Tomas Estlander19 February 2016 1

The What, Why and How of Customer Analytics and Marketing Analytics

Let’s talk analytics. Not in analytics in general, but rather Customer and Marketing Analytics. Both terms are, according to Google Trends, continuously trending upwards with a clear spike during the last months. Both terms are also increasingly present in our discussions with companies out there, regardless of industry. To get

English

Analytics | Customer Intelligence

Henrikki Hervonen12 February 2016 0

Shhh...data puhuu

”Tämähän maksaa itsensä takaisin todella nopeasti”, kuulostaa perinteiseltä myyntipuheelta. Tällä kertaa kommentti tuli kuitenkin spontaanisti kansainvälisen palveluorganisaation tietohallintojohtajan suusta, kun hän näki ensimmäistä kertaa visuaalisesti esitetyn analyysin organisaationsa myynnin tehokkuudesta. Eikä nyt puhuta mistään raportin visualisoinnista upeilla liukuväreillä. Nyt puhutaan kovan luokan analytiikasta, jossa vuosien myyntidata murskataan tilastollisilla algoritmeilla atomeiksi

Finnish

Customer Intelligence

Niklas Huss26 January 2016 2

Medborgarinteraktion med digitalisering och analys

Ökad användning av information för att förbättra medborgarinteraktionen är ett område som flera av våra offentliga kunder runt om i världen idag arbetar med och ser stora effekter av. Exempelvis har Ministry of Social Development på Nya Zeeland sparat ca 6 miljarder kronor under en fyraårsperiod som en följd av ökad informationsanvändning. I Danmark ser

English | Swedish

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