Advisory Business Solutions Manager - Customer Intelligence

Impressed by analytics and the value it can bring to a company. Developing company KPIs requires deep understanding as to driving factors behind that KPI. With such insight root causes, instead of symptoms, of a challenge can be addressed. My special field of interest is understanding customers and their behavior, both in order to communicate with relevance for a good customer experience as well as increasing a company’s profitability and further develop their business. Twitter: @ThomassonPeter Linkedin: E-Mail:

Customer Intelligence
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Is loyalty dead?

The world around us is changing - and it is changing fast. In 1958, Companies lasted on average 61 years. In 2012, companies' lifespans average only 18! Because of digitalization impacting almost every part of our lives, these changes are also happening at an exponential rate. At the Wednesday Relations Loyalty