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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence | Internet of Things

Mathias Coopmans20 February 2017 0

Finding customers' stories and voices in the data

I’m going to start with a question. What’s your favourite Internet of Things (IoT) device, product or service? A Fitbit, perhaps? An app on your smartphone? My next question: why do you like it? Because it’s exciting, techie and interesting? Because you like to have things before anyone else? Or

English

Analytics | Customer Intelligence

Ashutosh Kumar2 February 2017 0

The continuing quest for customer-centricity

Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the

English

Banking | Communications | Insurance | Retail | Travel

Customer Intelligence | Data Management | Internet of Things

Christer Bodell13 January 2017 0

How IoT analytics is driving consumer experience design

Last week Alibaba splashed $2.6 billion, buying Chinese shopping mall operator Intime. This move is yet another step in its strategy strategy to focus on offline-to-online, and create a more seamless experience for its consumers. The coming scope and scale of digital disruption is breathtaking. The integration of design, product management

English

Customer Intelligence

Keld Zornig20 December 2016 0

All I want for Christmas…

The holiday season is upon us again, full of exciting events and related expenses. When important events happen, seasonal or in life in general, many of us tend to spend more money than at other times. From births to weddings and funerals, so many things happen in our lives that

English

Banking

Analytics | Customer Intelligence | Data Visualization

Mari Nilsson Björkman21 November 2016 0

Trends in Telecom: The wind of change is still blowing hard on the Telecom Operators

The traditional business of a Telecom Operator used to be an extremely profitable one with steady growth rates. But now it has been exposed to a wind of change for some time and looking at the graphics below of predictions for services (based on data from STL Partners analysis) taken from

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Communications

Customer Intelligence

peterthomasson11 October 2016 0

Is loyalty dead?

The world around us is changing - and it is changing fast. In 1958, Companies lasted on average 61 years. In 2012, companies' lifespans average only 18! Because of digitalization impacting almost every part of our lives, these changes are also happening at an exponential rate. At the Wednesday Relations Loyalty

Finnish

Artificial Intelligence | Customer Intelligence | Data Management | Internet of Things

Per Hyldborg29 September 2016 0

Life begins at the end of your comfort zone and so do cultural changes

A blog about how analytics affects the culture of architecture, ethics and values. This little sticker was put on my screen as a farewell salute by a now former colleague on her last day in the office. Most organisations talk about how to build strong cultures or change the current

English

Artificial Intelligence | Customer Intelligence | Internet of Things

Louise Henriques22 August 2016 0

Why benchmarking is necessary for marketers on the data-driven journey

Artificial intelligence has been around for quite a while—research on it started in the 1950s, in fact. But it is only now that it is really moving beyond the pages of science fiction, and into the realms of not just reality, but usefulness. In part, this is because of recent

English

Analytics | Customer Intelligence

Mathias Arbman14 June 2016 0

Fem vanliga missuppfattningar om Big Data

Big Data är ofta ett missledande ord för att beskriva det skifte som pågår inom teknologi, affär och kultur. För tillfället har big data blivit ett vedertaget ord för allt inom dataanalys och om du inte förstår begreppet så är du inte ensam. Här är några vanliga missuppfattningar om vad

Swedish

Government

Analytics | Customer Intelligence

Tomas Estlander12 May 2016 2

Real-time decisioning: adding the oomph to CX

Let’s talk a bit about what using real-time decisioning can do for the customer experience. You know how some people seem to lack a filter between what happens in their brain and what comes out of their mouth? In Finnish there is a saying that more or less translates to

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Blogs

Blogs

Customer Intelligence