Hidden Insights

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Is customer experience really that important?

Emanuela Sferco22 August 2017 0

How analytics is powering the retail brand re-design

Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online

English

Retail

Analytics | Artificial Intelligence | Customer Intelligence

David Cosgrave10 August 2017 0

Real-time customer experience: Accessing the whole picture

Real-time customer experience is a vital driver of growth. Acting in real-time, armed with the most up-to-date information about your customer, can hugely improve customer experience. Many of SAS’s customers have generated significant competitive advantage from trying to align closer with the real-life experiences of their customers. But how many

English

Banking | Insurance | Retail

Analytics | Customer Intelligence

Steven Hofmans5 April 2017 0

Responding to ‘moments of truth’

There is a ‘sweet spot’ or ‘moment of truth’ for every customer: the point at which they are most likely to buy if the right offer is presented to them. Determining the ‘moment of truth’ is not necessarily that hard. But responding to it appropriately, and in a timely way,

English

Analytics | Customer Intelligence

Kadir Dindar3 March 2017 0

Is poor customer experience costing you customers?

Michael Link is not happy, and he has written about it. He has been receiving marketing emails for a product that you already own from a company that ought to know better. In this case, the unhappinesss is with Adobe, which persists in trying to sell him Photoshop Elements for

English

Analytics | Customer Intelligence

Per Hyldborg23 February 2017 0

Are your marketers ready to embrace my selfish digital ego?

Keep an eye on my behaviour. It will pay off. As a consumer, I am aware of my own value to companies and shops that want me to buy their products and services. Actually, I have probably always been aware of it, but now it seems much easier to get

English

Analytics | Customer Intelligence

Patrick Xhonneux22 February 2017 0

Why fact-based CMOs outperform their peers

At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to

English

Customer Intelligence | Internet of Things

Mathias Coopmans20 February 2017 0

Finding customers' stories and voices in the data

I’m going to start with a question. What’s your favourite Internet of Things (IoT) device, product or service? A Fitbit, perhaps? An app on your smartphone? My next question: why do you like it? Because it’s exciting, techie and interesting? Because you like to have things before anyone else? Or

English

Analytics | Customer Intelligence

Ashutosh Kumar2 February 2017 0

The continuing quest for customer-centricity

Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the

English

Banking | Communications | Insurance | Retail | Travel

Customer Intelligence | Data Management | Internet of Things

Christer Bodell13 January 2017 0

How IoT analytics is driving consumer experience design

Last week Alibaba splashed $2.6 billion, buying Chinese shopping mall operator Intime. This move is yet another step in its strategy strategy to focus on offline-to-online, and create a more seamless experience for its consumers. The coming scope and scale of digital disruption is breathtaking. The integration of design, product management

English

Customer Intelligence

Keld Zornig20 December 2016 0

All I want for Christmas…

The holiday season is upon us again, full of exciting events and related expenses. When important events happen, seasonal or in life in general, many of us tend to spend more money than at other times. From births to weddings and funerals, so many things happen in our lives that

English

Banking

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