Hidden Insights

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Paul Ridge31 October 2017 1

Bringing the personal touch to insurance

Paul Ridge, Banking & Insurance Specialist, SAS UK & Ireland, looks at the state of real-time customer experience in the insurance industry and how analytics can power hyper-personalised customer journeys. The insurance industry has always been there to cover the risks we face in our daily lives. Yet we’re seeing those

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Insurance

Analytics | Customer Intelligence

Tiffany Carpenter26 October 2017 0

Retail in the Age of Now

Consumers are aware of all the information retailers are collecting about them and expect to receive a seamless experience that reflects their behaviour at any given moment of time. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland, looks at where retailers are on this journey. Our high streets are

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Retail

Analytics | Artificial Intelligence | Customer Intelligence

Yigit Karabag11 October 2017 6

How analytics and machine learning are transforming the modern call centre

Call centres have been around for a good few years now, and have had their fair share of bad press. Most of us have horror stories about the length of time spent on hold, or our inability to speak to the right person or get a helpful response, or even

English

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Jos van Dongen21 September 2017 0

Dutch Data Science, part 2: Veneficus

The second part of this series takes us to Rotterdam, main port of Europe and the residence of Veneficus, a 10-year young and ambitious boutique analytics firm. They have already scored accolades in the Dutch FD Gazellen Award for fast growing companies. In addition, they also won a ‘Best Employer’

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Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Internet of Things

Peter Pugh-Jones19 September 2017 0

Fishing in the stream with Artificial Intelligence

Imagine you’re a hungry black bear and you’re standing in a fast-moving river up in the Rocky Mountains. You peer down into the water as it swirls and bubbles past your legs. You know there are fish in there somewhere, and over the years you have seen all kinds of

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Analytics | Customer Intelligence

Ola Ringström6 September 2017 0

Data-driven customer experience that creates value - do you have a strategy?

Deals don't always come to a happy end, and that is often a result of poor customer experience. It costs billions to companies, and what is worse, the customer might go with another supplier not only this time but also next time. How then, do you create a customer experience

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Analytics | Customer Intelligence | Fraud & Security Intelligence

Dr. Laurie Miles5 September 2017 0

Is real-time always the right time?

There is a lot of buzz about real-time analysis just at the moment. Obtaining and analysing real-time data, the story goes, will enable us to respond instantly to things that need our attention. And it certainly is true that there are some things that are considerably improved by real-time analysis.

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Health Care

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Jos van Dongen4 September 2017 0

Dutch Data Science, part 1: GoDataDriven

From June 6 to 9 the first ever ‘Dutch Data Science Week’ took place in the Netherlands. The week consisted of 4 days in which 28 events took place in 6 different locations. During the week people could attend classes ranging from beginner to advanced levels, visit meetups, participate in

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Analytics | Customer Intelligence | SAS Culture

Natascha Schøtt31 August 2017 0

Save your marketing creativity – show me what’s under the hood of your engine

The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the

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Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence

Kadir Dindar29 August 2017 0

First things first: Marketing needs data integration in order to benefit from AI

There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing. For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their

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