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Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence | Fraud & Security Intelligence

Dr. Laurie Miles5 September 2017 0

There is a lot of buzz about real-time analysis just at the moment. Obtaining and analysing real-time data, the story goes, will enable us to respond instantly to things that need our attention. And it certainly is true that there are some things that are considerably improved by real-time analysis.

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Health Care

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Jos van Dongen4 September 2017 0

Dutch Data Science, part 1: GoDataDriven

From June 6 to 9 the first ever ‘Dutch Data Science Week’ took place in the Netherlands. The week consisted of 4 days in which 28 events took place in 6 different locations. During the week people could attend classes ranging from beginner to advanced levels, visit meetups, participate in

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Analytics | Customer Intelligence | SAS Culture

Natascha Schøtt31 August 2017 0

Save your marketing creativity – show me what’s under the hood of your engine

The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the

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Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence

Kadir Dindar29 August 2017 0

First things first: Marketing needs data integration in order to benefit from AI

There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing. For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their

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Analytics | Customer Intelligence

Is customer experience really that important?

Emanuela Sferco22 August 2017 0

How analytics is powering the retail brand re-design

Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online

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Retail

Analytics | Artificial Intelligence | Customer Intelligence

David Cosgrave10 August 2017 0

Real-time customer experience: Accessing the whole picture

Real-time customer experience is a vital driver of growth. Acting in real-time, armed with the most up-to-date information about your customer, can hugely improve customer experience. Many of SAS’s customers have generated significant competitive advantage from trying to align closer with the real-life experiences of their customers. But how many

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Banking | Insurance | Retail

Analytics | Customer Intelligence

Steven Hofmans5 April 2017 0

Responding to ‘moments of truth’

There is a ‘sweet spot’ or ‘moment of truth’ for every customer: the point at which they are most likely to buy if the right offer is presented to them. Determining the ‘moment of truth’ is not necessarily that hard. But responding to it appropriately, and in a timely way,

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Analytics | Customer Intelligence

Kadir Dindar3 March 2017 0

Is poor customer experience costing you customers?

Michael Link is not happy, and he has written about it. He has been receiving marketing emails for a product that you already own from a company that ought to know better. In this case, the unhappinesss is with Adobe, which persists in trying to sell him Photoshop Elements for

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Analytics | Customer Intelligence

Per Hyldborg23 February 2017 0

Are your marketers ready to embrace my selfish digital ego?

Keep an eye on my behaviour. It will pay off. As a consumer, I am aware of my own value to companies and shops that want me to buy their products and services. Actually, I have probably always been aware of it, but now it seems much easier to get

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Analytics | Customer Intelligence

Patrick Xhonneux22 February 2017 0

Why fact-based CMOs outperform their peers

At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to

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