From June 6 to 9 the first ever ‘Dutch Data Science Week’ took place in the Netherlands. The week consisted of 4 days in which 28 events took place in 6 different locations. During the week people could attend classes ranging from beginner to advanced levels, visit meetups, participate in
The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the
There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing. For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their
There is a saying in business that you can have any two out of good, fast and cheap. All three cannot be done, or at least only in an ideal world. There is therefore a strategic trade-off between the three, with a recognition that every business has a different balance
To have a strong position in the analytics economy, the applications for high performance analytics need to be accessible and embeddable. Therefore, developer experience is becoming more and more important. Analytics developers have become the new customers for many technology organisations. Their experience influence decisions and shape the way analytics is
Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online
Even though the calendar says it is summer time , the weather is not on the same page - at least not here in Copenhagen. That makes me think of the approaching winter and how animals prepare for it by gathering food stocks. We humans should fill our knowledge stock to
Remember when performance reporting took place monthly, or even annually? When executives solemnly received a static report in a board meeting, which told them what had happened a month or so ago, often longer, and they had to make decisions about what to do next? This period actually isn’t all
When we talk about consent management for GDPR we quickly come to the notion of “consent for a purpose”. It might have been sufficient in the past to provide a form with a single generic consent check box and store the fact that consent was given or not. But nowadays
On July 25th 2017 a new index tracking global crowdfunding and marketplace finance trends was launched. It aims to become the new barometer for the alternative financing market, which gives some idea of the importance of this area at the moment. There is potential for serious capital market disruption. But just
