![Is fintech really about profitability analytics?](https://blogs.sas.com/content/hiddeninsights/files/2017/11/171109757-702x336.jpg)
Businesses have to make a profit. This is, if you will forgive the pun, the bottom line. It is the reason why businesses exist, and it is the most important, if not the only reason, why any business does anything. Profitability really is king. Transforming the banking sector Hold that