Analysing data collected from customers allows companies to build a better understanding of customer behaviour. This enables businesses to contact customers in a more intelligent way and provide highly personalised, relevant messages. This sounds simple, but how does it work in practice?
Sports clubs have a lot of data, from a wide range of sources. For the players themselves, there is physical data, about their condition, there is medical information, and there is performance data — e.g. goals scored or saved, time on the pitch. Clubs also have plenty of data about
Over the past few months not a day goes by when you don’t see a news story about yet another retailer struggling to come to terms with the changes in the consumer and business marketplace. For some the result has been their ultimate demise – Toys R Us, for example.
What if we already had everything we needed to solve the world’s greatest health care challenges? We actually do. We already have the data, expertise and technology to transform the way health care and life-changing therapies are delivered globally. We have access to more data than ever before, and not
May 4 – Star Wars Day – has come and gone again, but as always, offered a chance to have some fun with data and analytics. Mary Osborne used text analytics to show Luke Skywalker’s emotional journey across the movies, from young and idealistic to older and more jaded, but
Digital transformation is the buzzword that simply will not go away. But are we taking its name in vain? It is easy to jump on a bandwagon and start to use terms like transformation without really thinking about whether we are doing so correctly, or whether another word, like “iteration”
The NHS is one of the UK’s most beloved institutions, but it’s also in need of some new thinking. This is especially true when it comes to technology. The first major wave of investment in artificial intelligence (AI) has seen entire industries transformed by the speed and capabilities of machine
‘Customer service’ probably isn’t the first phrase that anyone associates with government or public services. Indeed, we are almost certainly more used to thinking of public services as the complete opposite of customer-focused. That, however, needs to change.
Marketing attribution is a way of understanding the impact of different channels and touch points on customer decisions and spending. It allows businesses to allocate responsibility for sales (and therefore income) to particular channels or campaigns, and see which are most effective in driving sales and profits, and which give
Inspire the extraordinary was not only the theme that was used for the 2018 edition of #SASForumMilan, but also the goal we had for the 2,000 attendees: to live together an entire day, full of food for thought. We wanted to organise an event both to provide answers and to
