![Digitisation, transformation and man/machine partnership: scaling innovation Digitisation, transformation and man/machine partnership: scaling innovation](https://blogs.sas.com/content/hiddeninsights/files/2018/09/182361404-702x336.jpg)
I recently spoke to Thomas Gartzen, managing director of the European 4.0 Transformation Center. As well as talking about innovation labs in general, we also spoke about managing change and introducing an analytical approach to organisations. Thomas, do you think we can say that all companies are now software companies?