![Data, models and accountability;](https://blogs.sas.com/content/hiddeninsights/files/2018/10/608165493-702x336.jpg)
Developments in artificial intelligence (AI) are expected to change the world of work across the board. We have already witnessed the impact on marketing communication endeavours and strategies. The ripples spreading across the water include ethical issues and questions of accountability. I caught up with Anabel Gutiérrez, Senior Lecturer in