![Uncovering the unknowns: Why pharma is evolving from data analytics to data science Uncovering the unknowns: Why pharma is evolving from data analytics to data science](https://blogs.sas.com/content/hiddeninsights/files/2018/11/daniel-frank-201416-unsplash-702x336.jpg)
“There are known knowns … There are known unknowns … There are also unknown unknowns” This statement by Donald Rumsfeld is famous from the world of politics. But the phrase “unknown unknowns” was actually coined by a NASA data scientist to describe the huge possibilities presented to us by big data