If you want to get to grips with the topic of customer intelligence, who better to ask than David Cosgrave, who leads the SAS® Customer Intelligence team in South EMEA? Over the last few years, David has written a number of articles, and contributed to several others, on the subject
What is Data Preparation and why does it matter? Data preparation is all the tasks involved in collecting, processing, and cleansing data for use in analytics and business intelligence. It therefore includes accessing, loading, structuring, purging, unifying (joining), adjusting data types, checking fields to see that only valid values are
Does loyalty pay in business? Most of us, if asked, would probably say that it ought to do so. Fairness suggests that there should be an element of “you scratch my back, I’ll scratch yours.” In other words, if I remain your customer, you will look out for my interests;
IFRS 9 was always going to provide implementation challenges for banks. Besides the purely technical issues, there has been significant scrutiny from a very early stage involving regulators, investors and rating agencies, supervisory boards, and both external and internal auditors. However, it is not all bad: addressing the implementation challenges
Having your handbag stolen is a traumatic experience. Unfortunately, I can now say this from personal experience. Recently I was visiting a beautiful city for an event. It was a lovely warm autumn evening, and we were sitting outside a tapas bar. We were soaking up the atmosphere, and really
I have a confession to make. I’m a gaming enthusiast. Possibly even a gaming nerd. I really love computer games, and not just to play them. I’m interested in how they are made, how they work, and how they might develop in future. I’m particularly interested in how artificial intelligence
A picture paints a thousand words – to humans, at least. Traditionally, however, images have made little sense to computers, which have no conception of the meaning behind the strings of code that make up a digital image. Of course, some computers have long had the ability to identify and
Vienna and the Danube River. Numerous songs, stories and movies document the strong and lovely connection between Vienna and its river. This has, however, not always been the case. Over centuries the river remained a big threat for the city, and it took a lot of engineering to convert it
Listening to Roberto Verganti at Analytics Experience 2018 was a great experience. It is an enormous pleasure to watch this professor from Milan Polytechnic, who transmits the same energy in person that he puts into his books. I first came across him in 2010, when thanks to SAS, I took
We want to take actions and measure their impact – scientifically. To measure average speed (of a car) halfway through a given distance, we should mark the midpoint and should have a clock. To measure conversion through a print catalogue and to compare that against the same from a digital
