In the ever-evolving landscape of media, understanding how different generations consume content is crucial. Deloitte's report on Digital Media Trends 2023 sheds light on these generational disparities, highlighting a clear shift towards online experiences among younger audiences. This trend presents both challenges and opportunities for businesses, as they grapple with how
As nations gear up to transition to more intelligent job prospects, organisations seek to excel in pioneering job markets, particularly in the technology sector. Recognising and harnessing the talents of students is crucial for this to succeed. This means providing the right education, hands-on training, and mentorship from academic and
Imagine scrolling through an online store and then clicking on a social media app to see who’s posted what. Suddenly, suggestions for products you liked on the online store pop up while on the app. That’s the magic, in a nutshell, of a retail media network (and machine learning) –
Many organisations that have invested in customer data platforms (CDPs) face new challenges that demand innovative solutions. As businesses strive to optimise their marketing efforts, they meet hurdles such as rising costs, limitations on channel integration, and the inability to empower marketers to deliver advanced segmentation. In conversations with customers,
In today’s world of financial services, a well-crafted decisioning system is paramount, whether you're dealing with credit risk, fraud prevention, financial compliance, or any other critical aspect. Occasionally, financial services organizations decide whether to buy a risk decisioning system or build one using in-house resources. This quandary demands careful consideration
The extreme temperatures that hit the UK in 2022 – the heatwaves of the summer followed by cold snaps in winter – were a reminder that the climate is becoming increasingly volatile. Globally, the weather conditions were even more challenging, with droughts, famines, wildfires, flooding, and hurricanes reported worldwide. All
SAS' long-standing commitment to academia and finding innovative applications for analytics to solve real-world problems is a core pillar of our purpose. In 2022, we introduced our first cohort of students from the University of New South Wales (UNSW) in Australia working with SAS' thought leaders to explore the work
Could lithium, copper, nickel and magnesium become more valuable than oil and gas? The World Bank expects the demand for these materials to increase by 500% by 2050. Known as critical raw materials (CRMs), they are hard to replace and are essential in our transition to renewable energy. Solar panels
When I started my career as an actuarial student in the early 2000s, being successful required a good actuarial exam passing rate and good modeling skills in Visual Basic for Applications (VBA) or using SAS® to code. However, just as SAS never stands still in data analytics, the skillsets required for
AI has captured the general public's imagination, so it was no surprise that it was nearly the only topic of conversation among data professionals at this year’s Chief Data and Analytics Officer (CDAO) conference in London. Of course, AI and machine learning are not new concepts for those working in
