![The continuing quest for customer-centricity](https://blogs.sas.com/content/hiddeninsights/files/2017/02/White_1200x675_OmniChanel_1B.jpg)
The continuing quest for customer-centricity
Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the