Um diese Veränderungen effektiv umzusetzen, werden Customer Data Platforms (CDPs) immer wichtiger. Eine CDP wie Customer Intelligence 360 unterstützt Unternehmen dabei, eine 360 Grad Sicht auf den Kunden zu erhalten und lästige Datensilos aufzubrechen.
Actualmente los datos de la gran distribución no forman parte de la cuenta de resultados, pero es el activo que deberían monetizar con mayor urgencia. Gracias a este análisis avanzado se puede mejorar el margen de la compañía y aumentar la eficiencia de diferentes procesos. En este artículo vamos a
Customers are more demanding than ever before. An effect of the pandemic is that brands had to go digital at any cost to survive and one of the side effects from this was an increase in customer personalization demand. Email inboxes are full of emails from all possible brands –
If Fabrizio Biscotti, vice president at US research and consultancy firm Gartner, is correct that hyperautomation is no longer optional but a ‘condition of survival’ for businesses, then we are indeed entering a new era of retail. It’s a theme we’ve discussed throughout our blog series on hyperautomation – but
How can retailers start to navigate the current market volatility and risks and mitigate supply chain disruption?
A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia
To find out more, please join SAS at the Microsoft stand at EuroCIS. Read all interviews of my entire series here.
One thing that impresses me about the analytical solutions we have is the degree of granularity we can get down to in the forecasting & planning process.
The waves of disruption just keep coming. Retailers have learned to make rapid pivots to catch and surf the big ones – but how are they doing with AI? NRF this year explored what it means to ride the AI wave in retail. We invited experts from Microsoft, Sitoo and
Before the outbreak of COVID-19, demand planning hardly ever matched actual sales. But since the virus reached Europe, the level of sales in different product categories became even more difficult to predict. How could the garden centers have imagined that consumers would invest their money in a roof, pavement or
